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• To ensure that all members work in accordance with the PNMA code of Marketing Practices and the Control of Marketing Promotion of Infant Food and Young Children’s Food Act B.E. 2560 and encourage mutual monitoring and self-regulating among members
• To support government agencies and nutrition experts in creating correct understanding among the general public in relation to good, safe, and proper nutrition for infants and young children
• To provide Thai people an alternative of science-based nutrition products for infant and young children with international standard, quality and safety which are approved by the government agencies and nutrition experts
• To encourage members to collaborate with government agencies, healthcare professionals international trade organizations, non-government organizations and the general public
